2012/2077(INI)
Promotion measures and information provision for agricultural products: what strategy for promoting the tastes of Europe
| AGRI | BUDG | ENVI | IMCO | INTA | REGI | |
| Lead Rapporteur | BOVÉ José (Verts/ALE) | |||||
| Opinion Rapporteur(s) |
Legal basis: RoP 048
Procedure completed
| Role | Committee | Rapporteur | Shadows |
|---|---|---|---|
| Lead | AGRI | BOVÉ José (Verts/ALE) | PATRÃO NEVES Maria do Céu (EPP), AYLWARD Liam (ALDE), LE HYARIC Patrick (GUE/NGL), SCOTTÀ Giancarlo (EFD) |
| Opinion | BUDG | ||
| Opinion | ENVI | ||
| Opinion | IMCO | ||
| Opinion | INTA | ||
| Opinion | REGI |
Legal Basis RoP 048
Activites
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2012/11/20
Text adopted by Parliament, single reading
- T7-0420/2012
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2012/11/20
Prev DG PRES
- DG {u'url': u'http://ec.europa.eu/dgs/agriculture/', u'title': u'Agriculture and Rural Development'}, CIOLOŞ Dacian
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2012/09/25
Committee report tabled for plenary, single reading
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A7-0286/2012
summary
The Committee on Agriculture and Rural Development adopted an own-initiative report by José BOVÉ (Greens/EFA, FR) on promotion measures and information provision for agricultural products in response to the Commissions communication on the subject. The report supports the main objectives defined in the Commissions communication, namely to create higher European added value in the food sector, a more appealing and assertive policy strategy, simpler management and greater synergy between different promotion instruments. Members consider that equal attention should be given to internal and external market promotion policy. They highlight the fact that, on the internal market, general and sustained promotion is required in order to ensure that European consumers are informed about the characteristics and added value of the European agricultural products they find on the market. They s tress that, on the external market, there is a need to maintain and boost market share for European agricultural products and to target new emerging markets in order to find new outlets for these products. The committee responsible however calls for the objectives of EU promotion policy to be clearer and adequately defined and stresses that promotion activities should cover all agri-food products that meet European quality standards. It considers that the budget for improved information and promotion measures should be significantly increased, taking account of the most recent objectives of information and promotion policy, notably for the horizontal promotion scheme. It also insists on the need to organise comprehensive consumer information campaigns in the EU and on external markets regarding production quality standards and certification systems. Local, regional, internal and external markets: Members note that the EUs information and promotion policy should have three main objectives: · in local and regional markets it should highlight the diversity and freshness of products and the proximity between producers and consumers, with a view to the economic revitalisation and social enhancement of rural life; · in the internal market it should reap the full benefits of the European area without borders and its 500 million consumers, with a view to boosting production and stimulating the consumption of European products; · in external markets it should exploit the high standards followed by the European production model in order to obtain greater value-added for the agri-food sector. For local and regional markets, the report proposes that the European Commission develops short supply chains in local and regional markets, thereby creating new opportunities for farmers and other producers in rural areas and for associations of farmers and/or farmers and other operators in rural areas, and that it should design a broad set of instruments to promote the development of rural areas. As regards the internal market, Members propose that the Commission does more to support the efforts being made by European producers to acquire the necessary capacity to meet higher consumer demand. They therefore call for the expansion of programmes geared to either markets or target products, and for the associated promotion tools to focus on the specific characteristics of production standards, always highlighting the European production model and European quality systems in particular. With respect to external markets, Members consider it is therefore vital to invest in promotion programmes. These programmes should be preceded by market studies in third countries, for which co-financing should be available; believes that consideration should also be given to the possibility of supporting pilot projects in third countries that have been identified as potential new markets. The Commission is called upon to raise consumer awareness of the fact that European agricultural standards are the most demanding in the world in terms of quality, safety, animal welfare, environmental sustainability, etc., which affects the final price of the product. Consumers should be provided with transparent information on how European products and their characteristics can be identified, in order to avoid the risk of purchasing counterfeit products. Origin and quality: Members believe that quality products are those that are linked to specific production methods, geographical origins, traditions or cultural contexts. They call for a new local farming and direct salescheme to cover local quality products intended for consumption in the region where they are produced. The report takes the view that the indication of European origin should prevail as the main identity in all promotion and information activities, both in the internal market and in third countries. Members consider it vital to ensure more effective protection for products subject to quality standards vis-à-vis EU trading partners. They call for the full inclusion of geographical indications and wider protection for them under bilateral and interregional trade agreements and at World Trade Organisation level. The report also stresses the need to: i) amend the funding framework provisions for the promotion of products subject to quality standards with a view to increasing EU financial involvement; ii) more active stimulation of the production and promotion of organic products; and iii) promote local products from mountain and island areas and to step up EU funding for this purpose. Lastly, the Commission is asked to: · take steps to encourage all Member States to place greater emphasis on the educational character of national school fruit and school milk schemes and to integrate the School Fruit and School Milk Schemes fully into the second pillar of agricultural support; · assess the implementation in the EU market of information campaigns targeted at the adult population on the responsible consumption of European quality wines.
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A7-0286/2012
summary
- 2012/09/18 Vote in committee, 1st reading/single reading
- 2012/08/30 Amendments tabled in committee
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2012/08/29
Deadline Amendments
- 2012/06/21 Committee draft report
- 2012/05/24 Committee referral announced in Parliament, 1st reading/single reading
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2012/04/19
EP officialisation
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2012/03/30
Date
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2012/03/30
Non-legislative basic document
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COM(2012)0148
summary
PURPOSE: to provide a few preliminary guidelines for reforming the promotion measures and information provision for agricultural products. BACKGROUND: in 2010 the European Union was the worlds second exporter of agricultural products for a total value of EUR 91 billion, right after the United States (EUR 92 billion), and the biggest importer (EUR 84 billion). The share of finished and processed products in European exports has increased continuously over the years. The food chain represents 6% of European gross domestic product (GDP). More specifically, within European manufacturing industry, the food industry is the biggest employer with 4.2 million jobs (13.5%) and a turnover of EUR 954 billion (12.9%). The reform of the Common Agricultural Policy is seeking to improve the organisation of the production, sustainability and quality of agricultural products. In this context, offering excellent products that meet stringent standards remains a priority but is no longer sufficient for durably securing a good position on the market. The European Union, which has extremely diverse, high-quality production and guarantees a high level of health security, has all the resources necessary to benefit from the projected growth of world demand as long as it highlights its strengths through a better targeted and more ambitious promotion policy. In addition, on the internal market, consumers should be made more aware of the quality and diversity of the available range of products. With this in mind, in-depth discussions were launched in July 2011, including a public debate, with the adoption of a Green Paper on information provision and promotion measures for agricultural products to serve as a flagship measure to reinforce the competitiveness of EU agriculture. The reflections presented in this Communication are also based on the external evaluation report, prepared in 2011, on the present promotion policy. The European Parliament too expressed support for reinforcing promotion measures, in particular those aimed at quality products. CONTENT: this Communication aims at increasing the added value of the agri-food sector and its contribution to the European economy by moving towards a European and global promotion policy more focused on the commercial aspects of the sector. The main objectives of the future promotion policy are as follows: (1) Higher European added value: the promotion of agricultural products must not replace promotion activities in the private sector but should rather endow them with a special European dimension. This European added value can be generated by defining a European information and promotion strategy that targets markets more precisely and offers products or messages to be highlighted (for example products with a high added value). Account should be taken of free trade agreement negotiations and the most profitable markets in order to avoid the fragmentation of effort. Furthermore, cooperation between the economic players of the different Member States contributes greatly to European added value and to highlighting the diversity of European agricultural products. (2) A more appealing and assertive policy: the information and promotion policy is also subject to administrative constraints. Programmes have been submitted too timidly in third countries. In addition, it is not always easy to assess the range of actions, whose impact may not be seen until later. It is therefore important to conduct more appealing campaigns preceded, if necessary, by market analyses, studies of consumer habits or pilot campaigns. In order to reinforce the cost-effectiveness of the future policy, each action will require a more systematic impact assessment to confirm that the objectives set have indeed been met. (3) Simpler management: information and promotion programmes are usually financed and managed on a tripartite basis (trade organisations, the Member State and the European Commission). In turn, trade organisations rely on implementing bodies such as advertising agencies to carry out the actions they have planned. The contributions to the Green Paper are often requests to review the method used to select programmes and to make their planning and execution more flexible so changes can be made during implementation. The contributions call for a more active role for the Commission in drafting and coordinating multi-country programmes, especially in third countries. At the same time, the respective roles of the Member State and the Commission in following up and monitoring activities will be clarified in order to avoid duplication of effort and lengthy procedures. (4) Greater synergy between the different promotion instruments: while the special features of the different sectors should be kept in mind, it is desirable to seek linkages and synergies that strengthen the promotion policy. Regardless of the scheme, a common identity, including visual and content-related elements, would provide these promotion activities with a stronger European identity and better consumer visibility and improve their performance. A variety of reform options for achieving an information and promotion policy that meets the above objectives are set out, such as: a wider scope of application of information and promotion measures beyond professional organisations; establish a single, homogeneous list that follows more closely the list of products covered by the quality policy; activities could also deliver thematic messages illustrating the special characteristics of European products and, in particular, their quality, gastronomical aspects, health issues, sustainable development or animal well-being; using new technologies that would make it possible to visualise the implementation of good production practices on farms or sell products online more easily; a wider scope of activity with the development of technical assistance for operators; revised intervention methods, especially in multi-country programmes; greater consistency between information and promotion activities under the promotion scheme and other promotion measures within the CAP; ensure that Europes budget can ensure the objectives set out. When investing in promotion measures, Europe will have to look for the best possible return on investment. These objectives will be examined during the impact analysis process that will accompany and be used to justify the legislative proposal to be adopted by the Commission before the end of 2012.
- DG {u'url': u'http://ec.europa.eu/dgs/agriculture/', u'title': u'Agriculture and Rural Development'}, CIOLOŞ Dacian
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COM(2012)0148
summary
Documents
- Non-legislative basic document published: COM(2012)0148
- Committee draft report: PE491.302
- Amendments tabled in committee: PE494.622
- Committee report tabled for plenary, single reading: A7-0286/2012
- Decision by Parliament, 1st reading/single reading: T7-0420/2012
| Amendments | Dossier |
| 105 |
2012/2077(INI) Promotion measures and information provision for agricultural products: what strategy for promoting the tastes of Europe
2012/08/30
AGRI
105 amendments...
Amendment 1 #
Motion for a resolution Citation 11 a (new) - having regard to the opinion of the European Economic and Social Committee on the green paper on promotion measures and information provision for agricultural products: a reinforced value-added European strategy for promoting the tastes of Europe (NAT/525),
Amendment 2 #
Motion for a resolution Citation 11 b (new) - having regard to the opinion of the European Economic and Social Committee on the Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions - promotion measures and information provision for agricultural products: a reinforced value- added European strategy for promoting the tastes of Europe (NAT/560),
Amendment 3 #
Motion for a resolution Recital A a (new) A a. whereas the agri-food sector has the potential to be a strong and vibrant sector for economic growth and innovation across EU Member States, particularly in rural areas and at the regional level, increasing agricultural incomes, creating employment and generating growth;
Amendment 4 #
Motion for a resolution Recital B B. whereas promotion and information measures were introduced in the 1980s with the objective of absorbing agricultural surpluses, boosting the image of EU agricultural products in the eyes of consumers, communicating the high quality and safety of EU agricultural products and the high standards of production and were later also used as an instrument for dealing with crises in the food industry, such as the 1996 bovine spongiform encephalopathy (BSE) – better known as ‘mad cow disease' – outbreak, and the 1999 dioxins in eggs scandal;
Amendment 5 #
Motion for a resolution Recital B B. whereas
Amendment 6 #
Motion for a resolution Recital B a (new) Ba. whereas information and promotion measures now need to play a wider and more constant role and should help make products more profitable, bring about greater competitive equity in external markets and provide more and better information for consumers;
Amendment 7 #
Motion for a resolution Recital D a (new) Da. whereas wine consumption in the European Union is in constant decline and there are no European measures for the internal promotion of this product;
Amendment 8 #
Motion for a resolution Recital E E. whereas spending on the horizontal promotion scheme in the 2012 budget
Amendment 9 #
Motion for a resolution Recital E a (new) Ea. whereas the most recent objectives of information and promotion policy should also be taken into account for budgetary purposes, and these objectives are not confined to restoring consumer confidence following crises but extend to making products more profitable, bringing about greater competitive equity in external markets and providing more and better information for consumers;
Amendment 10 #
Motion for a resolution Recital F F. whereas spending on all other CAP promotion and information measures, notably under the SCMO and rural development policy,
Amendment 11 #
Motion for a resolution Recital G Amendment 12 #
Motion for a resolution Recital H Amendment 13 #
Motion for a resolution Recital H H. whereas at a conference held in Brussels in April 2012, Commissioner Cioloş stressed that local farming systems and short food supply chains were a key element in the strategy to restore added value for farmers; whereas Special Eurobarometer report 368 found that nine out of 10 people agreed that buying local products was beneficial and that the EU should help to promote their availability, distribution and identification;
Amendment 14 #
Motion for a resolution Recital H H. whereas at a conference held in Brussels in April 2012, Commissioner Cioloş stressed that local farming systems
Amendment 15 #
Motion for a resolution Recital I I. whereas the Union's strength in food production lies in its varied geography, high production, health and safety and animal welfare standards, quality products, expertise and traditions, which can provide the taste, diversity and authenticity that consumers increasingly look for, both in the EU and outside;
Amendment 16 #
Motion for a resolution Recital I I. whereas one of the Union’s strengths in food production lies in
Amendment 17 #
Motion for a resolution Recital I a (new) I a. Whereas the EU promotion policy is an important tool of the CAP which can contribute to the competitiveness and long-term viability of the agricultural and food sectors,
Amendment 18 #
Motion for a resolution Recital I a (new) Ia. whereas the diversity and quality of agricultural production in the European Union are values recognised throughout the world;
Amendment 19 #
Motion for a resolution Recital I a (new) Ia. whereas EU promotion policy is an important common agricultural policy instrument which could contribute to the competitiveness and long-term profitability of the agricultural and food sectors;
Amendment 20 #
Motion for a resolution Recital J J. whereas the EU
Amendment 21 #
Motion for a resolution Recital K K. whereas EU farming can become even more competitive at the global level if
Amendment 22 #
Motion for a resolution Recital K K. whereas EU farming can become even more competitive at the global level if it is successful developing and strengthening its promotional schemes, branding and EU logos, communicating its added value and in exporting good examples of sustainable farming practices, as well as its products;
Amendment 23 #
Motion for a resolution Recital K K. whereas the EU farming and food sector can become
Amendment 24 #
Motion for a resolution Recital K a (new) Ka. whereas growing trade globalisation undoubtedly presents a number of challenges, at the same time it opens up new markets and fresh opportunities for growth realisation;
Amendment 25 #
Motion for a resolution Recital L L. whereas the Council, in its December 2011 conclusions on agricultural promotion policy, states that ‘promotion actions should also be carried out to promote the potential of local farming and short-chain distribution’ and that these actions should be included in rural development programmes, as already proposed by the Commission;
Amendment 26 #
Motion for a resolution Recital L a (new) La. whereas it is necessary and important to provide sufficient instruments for a policy that will foster European farming and food promotion and contribute to the competitiveness of the farming and food sector, deriving benefits from the diversity, value-added and quality of its products;
Amendment 27 #
Motion for a resolution Recital L b (new) Lb. whereas there is an indissoluble link between European farming and the food industry that processes 70% of agricultural raw materials and sells food products, in which 99% of European food and drink businesses are SMEs and more than 52% are located in rural areas, making them economic and social drivers in Europe's rural environment;
Amendment 28 #
Motion for a resolution Recital M a (new) M a. whereas unique European traditional products have significant growth potential and consumer appeal in larger third markets and would benefit from targeted and strengthened promotional schemes and generate employment and growth in regional areas;
Amendment 29 #
Motion for a resolution Recital M a (new) Ma. whereas one of the objectives of the legislative proposals currently being negotiated with regard to CAP reform for the post-2013 period is to ensure that this policy can contribute fully to the Europe 2020 Strategy;
Amendment 30 #
Motion for a resolution Recital O O. whereas the School Fruit Scheme also has educational objectives, which should include providing pupils with a better idea of how food is produced and of life on a farm,
Amendment 31 #
Motion for a resolution Recital O O. whereas the School Fruit Scheme and the School Milk Scheme also ha
Amendment 32 #
Motion for a resolution Recital O O. whereas the School Fruit Scheme also has educational objectives, which should include providing pupils with a better idea of how food is produced and of life on a farm
Amendment 33 #
Motion for a resolution Recital O a (new) O a. whereas the various promotional schemes, when implemented effectively, help to ensure that European agricultural products are recognised in Europe and the world over and raise awareness amongst consumers of high food safety, animal welfare and environmental protection standards upheld by European farmers and monitored and improved upon consistently;
Amendment 34 #
Motion for a resolution Recital P P. whereas Regulation 814/2000 aims to help citizens understand the European model of agriculture and raise public awareness of the issues; whereas ignorance and misunderstandings about farming and rural life are probably stronger today than during any other period in Europe’s history, and one of the relevant factors of which public opinion is least aware is a significant rise in the cost of agricultural production resulting from the obligations imposed by the EU in terms of food security and hygiene, social welfare for workers, environmental conservation and animal welfare, which are often not practised by the EU's direct agricultural competitors; whereas one of the relevant factors that is most misunderstood by public opinion concerns the lack of awareness of the significant contribution that agriculture makes to reducing greenhouse gas emissions, and the long list of public assets it provides;
Amendment 35 #
Motion for a resolution Paragraph 1 1. Welcomes the Commission’s ‘promotion measures and information provision for agricultural products: a reinforced value- added European strategy for promoting the tastes of Europe’ Communication, which must constitute
Amendment 36 #
Motion for a resolution Paragraph 2 2. Supports the four main objectives defined in the Communication, namely to create higher European added value in the food sector, a more appealing and assertive policy strategy, simpler management and greater synergy between different promotion instruments
Amendment 37 #
Motion for a resolution Paragraph 2 a (new) 2a. Considers that equal attention should be given to internal and external market promotion policy, since both are of benefit to producers and consumers;
Amendment 38 #
Motion for a resolution Paragraph 2 a (new) 2 a. Stresses that the EU promotion policy remains legitimate and important internally, at local and regional levels and on expanding world markets;
Amendment 39 #
Motion for a resolution Paragraph 3 3. Believes, however, that the rationale for EU promotion policy needs to be better defined in order to provide it with a clearer identity; stresses that promotion activities should focus on quality and highly
Amendment 40 #
Motion for a resolution Paragraph 3 3. Believes, however, that the rationale for EU promotion policy needs to be better defined in order to provide it with a clearer identity; stresses that promotion activities should focus on quality
Amendment 41 #
Motion for a resolution Paragraph 3 3. Believes, however, that the
Amendment 42 #
Motion for a resolution Paragraph 3 3. Believes, however, that the rationale for EU promotion policy needs to be better defined in order to provide it with a clearer identity; stresses that promotion activities should focus on quality and highly localised food products, rather than on basic agricultural products; stresses also that support for agriculture which guarantees food security, the sustainable use of natural resources and the dynamism of rural areas boosts growth and job creation;
Amendment 43 #
Motion for a resolution Paragraph 3 a (new) 3 a. Highlights that on the internal market, general and sustained promotion is required to ensure that European consumers are informed about the characteristics and added value of the European agricultural products which they find on the market;
Amendment 44 #
Motion for a resolution Paragraph 3 b (new) 3 b. Stresses that on the external market, there is a need to maintain and boost market shares for European agricultural products and to target new emerging markets for new outlets for these products, with more coherence between promotion and EU trade policy;
Amendment 45 #
Motion for a resolution Paragraph 4 4. Considers that
Amendment 46 #
Motion for a resolution Paragraph 5 5. Considers that the budget for improved information and promotion measures at international, EU, national and regional levels should be significantly increased, notably for the horizontal promotion scheme, and stresses that the latter should not be used in future to manage food crises;
Amendment 47 #
Motion for a resolution Paragraph 5 5. Considers that the budget for improved information and promotion measures should be significantly increased,
Amendment 48 #
Motion for a resolution Paragraph 6 Amendment 49 #
Motion for a resolution Paragraph 6 6. Believes that Union promotion policy should reward farmers and food promotion actions which have made substantial efforts to implement sustainable production systems which respond to the new challenges European farmers face, such as loss of biodiversity and soil fertility, as well as climate change;
Amendment 50 #
Motion for a resolution Paragraph 6 6. Believes that Union promotion policy should
Amendment 51 #
Motion for a resolution Paragraph 6 6. Believes that Union promotion policy should reward
Amendment 52 #
Motion for a resolution Paragraph 6 6. Believes that Union promotion policy should reward farmers and food promotion actions which have made substantial efforts to implement production systems which respond to the new challenges European farmers face, such as loss of biodiversity and soil fertility, as well as climate change, consumer expectations, and imbalances in the food supply chain;
Amendment 53 #
Motion for a resolution Paragraph 6 a (new) 6a. Stresses that the success of European farmers will depend on their ability to increase their market share and enable the highly competitive food industry to maintain its prominent position in the EU in economic and trade terms;
Amendment 54 #
Motion for a resolution Paragraph 6 a (new) 6a. Stresses the need to organise comprehensive consumer information campaigns in the EU and on external markets regarding production quality standards and certification systems;
Amendment 55 #
Motion for a resolution Paragraph 7 7. Stresses that horizontal promotion measures under Regulation 3/2008 should contribute to developing local markets and short supply chains, and to revitalising the internal market and intensifying the marketing of European products on external markets;
Amendment 56 #
Motion for a resolution Paragraph 7 a (new) 7a. Welcomes the Commission proposal to introduce a fourth type of promotion measure providing technical support; considers this essential for an effective promotion policy, especially externally;
Amendment 57 #
Motion for a resolution Paragraph 7 b (new) 7b. Acknowledges the potential of the single ‘banner’ system for information and promotion measures;
Amendment 58 #
Motion for a resolution Paragraph 7 c (new) 7c. Recommends preserving the generic nature of information and promotion activities;
Amendment 59 #
Motion for a resolution New chapter – paragraph 7 a (new) Local, regional, internal and external markets 7 a. Notes that EU information and promotion policy should have three main objectives: in local and regional markets it should highlight the diversity and freshness of products and the proximity between producers and consumers, with a view to the economic revitalisation and social enhancement of rural life; in the internal market it should reap the full benefits of the European area without borders and 500 million consumers, with a view to boosting production and stimulating the consumption of European products; in external markets it should exploit the high standards followed by the European production model in order to obtain greater value-added for the agri- food sector;
Amendment 60 #
Motion for a resolution Paragraph 7 b (new) 7 b. Proposes that the Commission should develop short supply chains in local and regional markets, thereby creating new opportunities for farmers and other producers in rural areas and for associations of farmers and/or farmers and other operators in rural areas, and that it should design a wide set of instruments to promote the development of rural areas; considers it desirable, further, for the Commission to produce guides that will help farmers make more and better investments in the quality and specific value of their products; considers that consideration should also be given to investment in dissemination through the media (notably the internet);
Amendment 61 #
Motion for a resolution Paragraph 7 c (new) 7 c. Proposes that the Commission should do more on the internal market to support efforts being made by European producers to acquire the capacity to meet higher consumer demands in terms of quality and food hygiene, as well as knowledge of the origin of fresh products and when they should best be consumed, promoting the diversity of products and food and providing an opportunity to become acquainted with new products or new ways of presenting or using traditional products;
Amendment 62 #
Motion for a resolution Paragraph 7 d (new) 7 d. Calls, therefore, for the expansion of programmes geared to either markets or target products, whereby promotion tools should focus on the specific characteristics of production standards, always highlighting the European production model and European quality systems in particular; also considers it important to encourage multi-country programmes covering various products, which on the one hand bring a genuine European dimension to the programme and on the other hand are more specifically in need of European support; takes the view, in this context, that priority should be given to countries implementing production programmes that take account of market conditions and potential and at the same time allow the Commission to adjust support in line with the designated area;
Amendment 63 #
Motion for a resolution Paragraph 7 e (new) 7 e. Urges that information and promotion measures should be made more attractive for professional organisations through greater cooperation between ongoing national and sectoral activities and better coordination with political activities, with particular regard to free- trade agreements;
Amendment 64 #
Motion for a resolution Paragraph 7 f (new) 7 f. Highlights the need to make programmes more flexible so that they can be adjusted in line with fluctuating market conditions during the implementation phase; believes that the level of detail required when presenting programmes should therefore also be reduced;
Amendment 65 #
Motion for a resolution Paragraph 7 g (new) 7 g. Calls for the improved assessment of programmes using a rigorous assessment system with specific indicators such as an increase in market share and job creation; takes the view that the selection process should be shorter and that consideration should be given to the possibility of advance payments for organisations;
Amendment 66 #
Motion for a resolution Paragraph 7 h (new) 7 h. Congratulates the Commission on the good results achieved with the current information and promotion policy for agricultural products but calls for that policy to be simplified and improved, whereby it is particularly important to reduce administrative burdens, above all by reducing the number of reports that the Commission requires; considers that it would be desirable for the Commission to produce a simple and comprehensive manual that would help potential beneficiaries to comply with the rules and procedures linked to this policy;
Amendment 67 #
Motion for a resolution Paragraph 7 i (new) 7 i. Draws the Commission's attention to the fact that, as regards external markets, the production of quality food is not in itself sufficient to guarantee a good market position, and it is therefore vital to invest in promotion programmes; considers that these programmes should be preceded by market studies in third countries, for which co-financing should be available; believes that consideration should also be given to the possibility of supporting pilot projects in third countries that have been identified as potential new markets;
Amendment 68 #
Motion for a resolution Paragraph 7 j (new) 7j. Calls for action to boost the development of European associations and businesses and encourage them to participate in world forums, competing in terms of quality and giving priority to specialisation and diversity, which will require assistance for farmers and cooperatives in implementing their own strategies and export capacity, including technical assistance for producers;
Amendment 69 #
Motion for a resolution Paragraph 7 k (new) 7k. Calls for it to be possible to promote the origin of products that are not covered by quality denominations, highlighting their characteristics and qualities;
Amendment 70 #
Motion for a resolution Paragraph 7 l (new) 7l. Believes that information and promotion policy for European products should be provided with its own label that will identify such products inside and outside the EU;
Amendment 71 #
Motion for a resolution Paragraph 7 m (new) 7m. Calls on the Commission to raise consumer awareness of the fact that European agricultural standards are the most demanding in the world in terms of quality, safety, animal welfare and environmental sustainability, etc., which affects the final price of the product; believes that consumers should be provided with transparent information on how European products and their characteristics can be identified, in order to avoid the risk of purchasing counterfeit products and enable them to decide what they wish to purchase;
Amendment 72 #
Motion for a resolution Paragraph 8 8. Believes that quality products are those that are linked to specific production methods, geographical origins, traditions or cultural contexts, and notes that schemes to protect these already exist in the form of PDOs, PGIs, organic products or TSGs; calls for a new
Amendment 73 #
Motion for a resolution Paragraph 8 8. Believes that (without leading to discrimination against other products) it would be useful to take into account and foster quality products
Amendment 74 #
Motion for a resolution Paragraph 8 8. Believes that quality products are those that are linked to specific production methods, geographical origins, traditions or cultural contexts, and notes that schemes to protect these already exist in the form of PDOs, PGIs, organic products or TSGs; calls for a new ‘local farming and direct sale’ scheme to cover local quality products that preserve cultural and genetic diversity and are intended for consumption in the region where they are produced;
Amendment 75 #
Motion for a resolution Paragraph 8 a (new) 8a. Takes the view that the indication of European origin should prevail as the main identity in all promotion and information activities, both in the internal market and in third countries; takes the view that an additional indication of national origin could be considered in third countries where that identity is strong and where it helps to highlight diversity in the supply of food products;
Amendment 76 #
Motion for a resolution Paragraph 8 a (new) 8a.Takes the view that agricultural and food products are the best testimonials to a Common Agricultural Policy focused on quality and accordingly urges the Commission to focus more closely on rigorous envirnmental standards, food safety and animal welfare;
Amendment 77 #
Motion for a resolution Paragraph 8 b (new) 8b. Stresses that, as regards private brands, it is vital to seek a balance between generic promotion and brand promotion that will help make promotional campaigns in third countries more efficient; supports the Commission's view that brand names can have a leveraging effect on this type of activity, where it is natural to complement generic promotion by bringing together economic players through the promotion of products and brands, thus having a greater impact on importers and consequently on consumers; considers, further, that including private brands in promotion activities will result in businesses being more interested in participating, and it should be borne in mind that, in the end, it is these businesses that co-finance such measures;
Amendment 78 #
Motion for a resolution Paragraph 9 9. Points out that, to the extent that farmers are organised, quality schemes allow farmers to apply supply management and price stabilisation measures, increasing their chances of earning a decent living from farming, and are therefore best placed to increase “European added value”, in line with the Commission’s priorities;
Amendment 79 #
Motion for a resolution Paragraph 9 a (new) 9 a. Highlights that schemes must be made more accessible and increased information relating to eligibility, application and approval be made available and calls on the Commission to effectively simplify the administrative procedures in order to make the promotional schemes more attractive to farmers and producers;
Amendment 80 #
Motion for a resolution Paragraph 9 a (new) 9a. Considers it necessary to ensure more effective protection for products subject to quality standards vis-à-vis EU trading partners; calls for the full inclusion of geographical indications and wider protection for them under bilateral and interregional trade agreements and at WTO level;
Amendment 81 #
Motion for a resolution Paragraph 9 b (new) 9b. Stresses the need to amend the funding framework provisions for the promotion of products subject to quality standards with a view to in increasing EU financial involvement;
Amendment 82 #
Motion for a resolution Paragraph 10 a (new) 10 a. Welcomes the increasing demand for organic products, and calls for more active stimulation of their production and promotion;
Amendment 83 #
Motion for a resolution Paragraph 10 a (new) 10a. Stresses the need to promote local products in mountain and island areas and step up EU funding for this purpose;
Amendment 84 #
Motion for a resolution Paragraph 11 11. Calls on the Commission, in its external promotion activities, to place greater emphasis on highlighting EU agriculture's commitment to more sustainable farming methods, variety and quality and the increased cost that this entails;
Amendment 85 #
Motion for a resolution Paragraph 11 11. Calls on the Commission, in its external promotion activities, to place greater emphasis on highlighting EU agriculture's commitment to more sustainable farming methods, variety and quality and to develop and strengthen awareness of the EU promotional schemes and logos;
Amendment 86 #
Motion for a resolution Paragraph 11 a (new) 11a. Endorses the provision of technical assistance to small and medium-sized undertakings in particular to help them develop their own marketing strategies and analyse their target markets;
Amendment 87 #
Motion for a resolution Paragraph 11 b (new) 11b. Recommends the creation of an internet platform for the exchange of potential projects and best practices as a means of encouraging publicity campaigns from a European perspective;
Amendment 88 #
Motion for a resolution Heading Amendment 89 #
Motion for a resolution Paragraph 12 Amendment 90 #
Motion for a resolution Paragraph 12 12. Believes that EU promotion activities should explicitly favour types of farming that
Amendment 91 #
Motion for a resolution Paragraph 12 12. Believes that EU promotion activities should explicitly favour types of farming that mitigate climate change and better preserve natural resources, halting biodiversity loss, in particular by protecting bee colonies and reducing damage to natural resources such as soils and water;
Amendment 92 #
Motion for a resolution Paragraph 12 12. Believes that EU promotion activities should
Amendment 93 #
Motion for a resolution Paragraph 13 Amendment 94 #
Motion for a resolution Paragraph 13 a (new) 13a. Stresses that the reform of the common agricultural policy is seeking to improve the organisation of the production, sustainability and quality of agricultural products; promotion policy should therefore make it possible to deploy the entire potential of the food sector in order to favour European economic growth and employment ;
Amendment 95 #
Motion for a resolution Paragraph 14 Amendment 96 #
Motion for a resolution Paragraph 14 Amendment 97 #
Motion for a resolution Paragraph 14 a (new) 14a. Considers that consumers in Europe and in third countries should be made aware of and recognise European dietary habits;
Amendment 98 #
Motion for a resolution Paragraph 14 b (new) 14b. Stresses that the reform of the common agricultural policy is seeking to improve the organisation of the production, sustainability and quality of agricultural products; promotion policy should therefore make it possible to deploy the entire potential of the food sector in order to favour growth and employment within the European economy;
Amendment 99 #
Motion for a resolution Paragraph 14 c (new) 14c. Urges the Commission to identify where appropriate different management arrangements for the internal and the external market and for multinational or crisis programmes in its future legislative proposals for promoting the tastes of Europe;
Amendment 100 #
Motion for a resolution Paragraph 14 d (new) 14d. Considers that it is necessary to define a European information and promotion strategy that targets markets more precisely and offers products or messages to be highlighted, taking account of free trade agreement negotiations and the most profitable markets in order to avoid the fragmentation and dispersion of funding.
Amendment 101 #
Motion for a resolution Paragraph 16 Amendment 102 #
Motion for a resolution Paragraph 17 17. Asks the Commission to take steps to encourage all Member States to place greater emphasis on the educational character of the School Fruit and School Milk Schemes and integrate the School Fruit and School Milk Schemes fully into the second pillar of agricultural support;
Amendment 103 #
Motion for a resolution Paragraph 17 17. Asks the Commission to take steps to encourage all Member States to place greater emphasis on the educational character of
Amendment 104 #
Motion for a resolution Paragraph 18 Amendment 105 #
Motion for a resolution New chapter – paragraph 19 a (new) 19a. Actions relating to information campaigns on quality wines Calls on the Commission to assess the implementation in the Community market of information campaigns targeted at the adult population on the responsible consumption of European quality wines; notes that, in addition to the moderate consumption of these wines, such campaigns should highlight the cultural roots of this product, its qualitative properties and the specific characteristics of European wines.
source: PE-494.622
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History
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